Branding | Taboola.com
Bringing our brand to life
Welcome to Taboola’s brand resources page. This is where you can find and download the brand assets you need.
Our brand guidelines are about making sure that our brand looks and speaks the same across all media. Please help us keep its spirit.
Download Brand Guidelines (PDF)
This is our official logo.
Sometimes we use our smiley face icon. The same rules apply.
We use a white logo on images with colorful backgrounds. This helps our logo POP!
We use a white smiley face icon on colorful or dark backgrounds. This keeps our smile bright!
OUR LOGO
We use white logo on colorful image background and on solid color, any color except white.
On white background we use blue logo. Sometimes we use our smiling face icon.
Maintaining a consistent amount of space between our logo and other graphic elements is important.
Logo dont's.
Don't Reflect
Don't Shade
Don't Crowd
Don't Distort
Icon don'ts.
Don't Encircle
Don't Write
Don't Crop
Don't Outline
Logo dont's.
Don't Reflect
Don't Shade
Don't Crowd
Don't Distort
Icon don'ts.
Don't Reflect
Don't Shade
Don't Crowd
Don't Distort
Be bold
Aa
Poppins
By Google Fonts
Extra Light
Light
Light Italic
Medium
Bold
Bold Italic
This Is How We Write It
H1 | Be Bold
This is how we write it
H2 | Be Modern
This is how we write it
H3 | Be Clean
This is a paragraph written in Poppins. It’s perfect for reading and long copy. It’s the standard for readability.
Paragraph | Be Clear
In titles, we don't use more than 2 or 3 words in a row.
Align titles and logos to the left side of the composition.
Our titles are always left aligned.
We always adjust line height to less 1.5
What makes a photo right for us
Different.
Authentic.
Honest.
1 234
What makes a photo right for us
Real.
Moments.
No filters.
1 2 34
What makes a photo right for us
A story
that makes
you look twice.
12 3 4
What makes a photo right for us
People
exploring
their passions.
123 4
Our Colors
Our signature color is blue but not because we feel blue. We want our color palette to communicate innovation and trust.
Taboola Blue
#0056f0
CMYK 100 50 0 0
Taboola Official Blue Use for everything
Turquoise
#00f0d6
CMYK 74 0 44 0
Shapes and Titles
Dark Blue
#002852
CMYK 100 88 42 46
Backgrounds and Titles
Purple
#bb61ff
CMYK 43 69 0 0
Shapes and Titles
Light Blue
#7bcdff
CMYK 44 5 1 0
Backgrounds, Shapes and Titles
Yellow
#f2ff4a
CMYK 2 0 72 0
Shapes and Titles
Light Grey
#eceff3
CMYK 7 4 3 0
Backgrounds and Shapes
Shades of Blue
#0875f2
#0e91ff
#001d37
#043a69
#a9e2ff
#c2ebff
Product images
Download screenshots of our products, these are approved for public use.