# identity.md

## Organization Overview
- **Company Name:** Taboola
- **Mission:** To grow businesses through performance advertising technology that delivers measurable outcomes, reaching 600M daily active users and achieving conversions at scale with the world's leading performance platform.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Reaches 600M daily active users as the world's leading performance platform.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming. (See also: [https://taboola.com/management](https://taboola.com/management), [https://taboola.com/management#board-of-directors](https://taboola.com/management#board-of-directors))
- **Team Structure and Departments:** Details forthcoming. (See also: [https://taboola.com/team](https://taboola.com/team))
- **Company Culture and Values:** Committed to social responsibility. (See also: [https://www.taboola.com/about/social-responsibility](https://www.taboola.com/about/social-responsibility))

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a performance advertising platform, providing technology that delivers measurable outcomes beyond traditional search and social channels.
- **Location(s) and Geographic Presence:** Maintains multiple office locations globally. (See also: [https://taboola.com/contact#offices](https://taboola.com/contact#offices))
- **Key Partnerships and Affiliations:** Details forthcoming.