# The Data Advantage Report is here

[Download Now](https://realize.com/landing/data-advantage-report "Download Now")

## From Reach to Results: Why CTV Platforms are Partnering with Realize to Capture Performance Budgets
CTV is evolving from awareness to performance. Learn how Realize helps CTV platforms drive measurable ...  
By [Roee Froman](/content/author/roeefroman/ "Roee Froman - Product Marketing Director"/index.html)  
And Others  
4 Minutes read  
Jan 05 2026

## Taboola Expands from “Native” to All Performance Advertising with Realize. No More Limits.
Taboola unveils Realize, expanding from native ads to performance advertising, driving results beyond Search and ...  
By [Adam Singolda](/content/author/adam-singolda/ "Adam Singolda"/index.html)  
6 Minutes read  
Feb 26 2025

## How to Use Taboola Trends to Boost Ad Performance
Struggling to create winning ad campaigns week after week? Feeling the pressure to stay ahead ...  
By [Maayan Leshem](/content/author/maayan-leshem/ "Maayan Leshem"/index.html)  
5 Minutes read  
Jun 09 2024

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## Conversion Tracking For Non-Developers: Track Realize Performance Without Code or Google Tag Manager
Track conversions without code or Google Tag Manager. Discover how Realize's no-code tools make performance ...  
By [Sasha Sadovaia](/content/author/sashasadovaia/ "Sasha Sadovaia - Product Marketing Manager"/index.html)  
3 Minutes read  
Jul 07 2025

## The Internet Was Built to be Explored – Not Summarized. Introducing DeeperDive – Putting the Power of GenAI in the Hands of Trusted Publishers.
DeeperDive puts GenAI where it belongs, on trusted publisher sites, offering real answers, deeper engagement, ...  
By [Adam Singolda](/content/author/adam-singolda/ "Adam Singolda"/index.html)  
6 Minutes read  
Jun 11 2025

## Turn Your First-Party Data into Conversions with Realize Predictive Audiences
Learn how Realize Predictive Audiences helps advertisers turn first-party data into high-converting users and improve ...  
By [Katherine Pickles](/content/author/katherine-pickles/ "Katherine Pickles"/index.html)  
5 Minutes read  
Jun 04 2025

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## Taboola’s Take on the 2026 Oscar Winners: Timothée Chalamet, Kate Hudson Lead Audience Attention
Who will win the 2026 Oscars according to online readers? Taboola's data reveals Timothée Chalamet, ...  
By [Esther Altomare](/content/author/ealtomare/ "Esther Altomare - Head of Industry, Large Enterprise"/index.html)  
And Others  
5 Minutes read  
Mar 11 2026

## Inside the Taboola Publisher Product Council: How AI Is Shaping the Future of the Open Web
At Taboola’s Publisher Product Council, publishers explored how AI, and specifically Taboola’s DeeperDive, is shaping ...  
By [Verena Koelln](/content/author/verenakoelln/ "Verena Koelln"/index.html)  
5 Minutes read  
Dec 22 2025

## Realize What’s Yours: The Creative Vision Behind Our New Campaign
Go behind the scenes of Taboola's "Realize What's Yours" campaign to explore how Realize is ...  
By [Tom Inbal](/content/author/tomi/ "Tom Inbal - SVP of Marketing and Strategy"/index.html)  
6 Minutes read  
Sep 23 2025

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## Between Automation and Individualization: Adtech Leaders On The Year In Advertising at DMEXCO 2025
At DMEXCO 2025, adtech leaders discussed balancing automation and personalization to build smarter, more responsible ...  
By [Emilie Coalson-Kiner](/content/author/emilie-c/ "Emilie Coalson-Kiner"/index.html)  
5 Minutes read  
Nov 07 2025

## Inside Advertising Week 2025: Shopify, Zillow, and Inspire Brands on Leading Brand Transformation with Authenticity
At Advertising Week 2025, leaders from Taboola, Shopify, Zillow, and Inspire Brands shared how brands ...  
By [Emilie Coalson-Kiner](/content/author/emilie-c/ "Emilie Coalson-Kiner"/index.html)  
7 Minutes read  
Oct 23 2025

## Zeta Live 2025: The Evolving Role of Attribution in the AI Era
At Zeta Live 2025, industry leaders including Adam Singolda explored how AI, transparency, and human ...  
By [Nicole Gergits](/content/author/nicole-gergits/ "Nicole Gergits"/index.html)  
3 Minutes read  
Oct 22 2025

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## Taking a ‘DeeperDive’ with Nexstar: Jeff Moriarty Talks Gen AI and What’s Next for Publishers
Nexstar's Chief Product Officer Jeff Moriarty shares how they are using Taboola's DeeperDive AI answer ...  
By [Adam Singolda](/content/author/adam-singolda/ "Adam Singolda"/index.html)  
5 Minutes read  
Mar 09 2026

## Behind Media Minds Video Series: Zeta Global’s David Steinberg Gives His Take on The Marketing Industry’s Future
Times are changing, and the advertising ecosystem is being shaken up. Brands that relied on ...  
By [Liem Cohen](/content/author/liem-cohen/ "Liem Cohen"/index.html)  
17 Minutes read  
Feb 28 2023

## Yahoo and Taboola Partner for the Next 30 years. Partnership to Generate ~$1B Annual Revenue to Taboola and Reach Nearly 900M Monthly Yahoo Users
Today is a big day. A big win for the Open Web and a big ...  
By [Adam Singolda](/content/author/adam-singolda/ "Adam Singolda"/index.html)  
8 Minutes read  
Nov 28 2022
