Actionable Data Insights for Editorial Teams

Powered by data from over 600 million daily users, Taboola Newsroom helps editorial teams make informed decisions to increase readership.

Powerful Newsroom Tools

Everything you need to optimize content and drive readership.

Monitor Real-Time and Historical Data About Content Performance

Track page views, the speed at which traffic is being acquired and your customized Taboola Article Engagement Score. Further segment and view by referral traffic type, section or author.

Drive Strategy with a 360° View of Open Web Trends

Uncover fresh angles and benchmark your coverage. Track what loyal readers consume across the open web to capture market share and seize opportunities in search and social.

Optimize Homepages with A/B Testing & Benchmarks

Drive clicks by testing headlines and visuals instantly—no CMS needed. Use real-time position benchmarks to perfect story placement and know exactly when to move stories.

Manage Your Newsroom from Anywhere

Track performance and run A/B tests directly on your live homepage with the Chrome Extension. Take full control on the go with the Newsroom app for iOS and Android.

Actionable Alerts Delivered Your Way

Subscribe to the alerts you care about most and receive them via email, Slack, or mobile push.

Monitor Content Virality

Know instantly when a story is going viral and maximize on traffic by adding new images, links or videos.

Grow Social & Search Traffic

Get recommendations for story promotion that can lead to an increase in social and search traffic.

Increase Topic Coverage

Find out what topics interest your readers on other sites and get updated on spikes or trends.

Drive Video Views

Make the most of popular articles by ensuring that they include videos.

Empowering Editorial Teams with Insightful Subscription Metrics

Track Subscribers

See what content your subscribers and registered users are reading.

Monitor Article Conversions

See which articles are leading to conversions and how many conversions your site has had in total today.

Identify Converting Topics

See which topics are likely to convert readers into subscribers.