# The Data Advantage Report is here

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## Inside RecSys 2025: How LLMs Are Rewriting the Rules of Recommendations
Explore the top trends from RecSys 2025 in Prague, including LLM-powered recommendations, Relational Foundation Models, ...  
By [Domonkos Tikk](/content/author/domonkostikk/ "Domonkos Tikk"/index.html)  
5 Minutes read  
Nov 18 2025

## How Changing a Few Lines of Query Reduced the Execution Time by 80%
How Taboola cut query time by 90% on a 45B-row Vertica job using smart pre-aggregation, ...  
By [Minka Bloch](/content/author/minka-bloch/ "Minka Bloch - Software Engineer"/index.html)  
6 Minutes read  
May 12 2025

## From Zero Labels to 85% Accuracy: Our Journey in Conversion Intent Prediction
Taboola built an AI model to predict Conversion Intent (CI) without human labels, improving ad ...  
By [Kai Huang](/content/author/kaihuang/ "Kai Huang - Algorithm Engineer"/index.html)  
4 Minutes read  
Feb 25 2025

## Collaborative Trial: On Optimizing Recommendation Testing
Taboola is responsible for billions of daily recommendations, and we are doing everything we can ...  
By [Maoz Cohen](/content/author/maozcohen/ "Maoz Cohen"/index.html)  
6 Minutes read  
Jan 14 2025

## How Taboola Handles Deep Learning Training-Serving Features Discrepancies
Introduction In machine learning, one critical challenge is ensuring that the features used during model ...  
By [Itai Barel](/content/author/itai-barel/ "Itai Barel"/index.html)  
7 Minutes read  
Jan 14 2025

## LLM-Gateway: Streamlining Large Language Model Integration at Taboola – Part 1
Introduction & Overview As the landscape of LLMs rapidly evolves, leading providers such as OpenAI, ...  
By [George Chen](/content/author/george-chen/ "George Chen"/index.html)  
11 Minutes read  
Dec 16 2024

## Zooming Past the Competition
Imagine you’re walking down the street and you see a nice car you’re thinking of ...  
By [Yoel Zeldes](/content/author/yoelz/ "Yoel Zeldes"/index.html)  
4 Minutes read  
Dec 02 2024

## Optimizing Ad Space Through Mixing Organic Items In The Open Web
Introduction Taboola is the world’s leading native advertising platform, serving thousands of websites with a ...  
By [Dorian Yitschaky](/content/author/dorian-yitschaky/ "Dorian Yitschaky"/index.html)  
7 Minutes read  
Sep 04 2024

## Optimizing CTR Prediction through Clustering-Based Feature Engineering
With more than 500,000 recommendations per second, Taboola is the world’s leading native advertising platform ...  
By [Ofri Tirosh](/content/author/ofri-tirosh/ "Ofri Tirosh"/index.html)  
8 Minutes read  
May 21 2024

## Utilizing LLMs for Localized Recommendations
Do you ever go to a local boutique brewery and buy a Carlsberg? Drive to ...  
By [Gali Katz](/content/author/galikatz/ "Gali Katz"/index.html)  
10 Minutes read  
Mar 25 2024

## Real-time Language Sync: Web App to Browser Extension
In previous articles, I went into an efficient implementation of internationalization using react-i18next for browser ...  
By [Eduardo Aparicio Cardenes](/content/author/eduardo-aparicio-cardenes/ "Eduardo Aparicio Cardenes"/index.html)  
6 Minutes read  
Feb 20 2024

## Breaking the Scale Barrier – Smarter Test Selection
A build process is a critical procedure triggered by new code changes (Git push). Its ...  
By [Shirel Hadad](/content/author/shirel-hadad/ "Shirel Hadad"/index.html)  
4 Minutes read  
Aug 07 2023