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Inside RecSys 2025: How LLMs Are Rewriting the Rules of Recommendations

Explore the top trends from RecSys 2025 in Prague, including LLM-powered recommendations, Relational Foundation Models, ...
By [Domonkos Tikk](/content/author/domonkostikk/ "Domonkos Tikk"/index.html)
5 Minutes read
Nov 18 2025

How Changing a Few Lines of Query Reduced the Execution Time by 80%

How Taboola cut query time by 90% on a 45B-row Vertica job using smart pre-aggregation, ...
By [Minka Bloch](/content/author/minka-bloch/ "Minka Bloch - Software Engineer"/index.html)
6 Minutes read
May 12 2025

From Zero Labels to 85% Accuracy: Our Journey in Conversion Intent Prediction

Taboola built an AI model to predict Conversion Intent (CI) without human labels, improving ad ...
By [Kai Huang](/content/author/kaihuang/ "Kai Huang - Algorithm Engineer"/index.html)
4 Minutes read
Feb 25 2025

Collaborative Trial: On Optimizing Recommendation Testing

Taboola is responsible for billions of daily recommendations, and we are doing everything we can ...
By [Maoz Cohen](/content/author/maozcohen/ "Maoz Cohen"/index.html)
6 Minutes read
Jan 14 2025

How Taboola Handles Deep Learning Training-Serving Features Discrepancies

Introduction In machine learning, one critical challenge is ensuring that the features used during model ...
By [Itai Barel](/content/author/itai-barel/ "Itai Barel"/index.html)
7 Minutes read
Jan 14 2025

LLM-Gateway: Streamlining Large Language Model Integration at Taboola – Part 1

Introduction & Overview As the landscape of LLMs rapidly evolves, leading providers such as OpenAI, ...
By [George Chen](/content/author/george-chen/ "George Chen"/index.html)
11 Minutes read
Dec 16 2024

Zooming Past the Competition

Imagine you’re walking down the street and you see a nice car you’re thinking of ...
By [Yoel Zeldes](/content/author/yoelz/ "Yoel Zeldes"/index.html)
4 Minutes read
Dec 02 2024

Optimizing Ad Space Through Mixing Organic Items In The Open Web

Introduction Taboola is the world’s leading native advertising platform, serving thousands of websites with a ...
By [Dorian Yitschaky](/content/author/dorian-yitschaky/ "Dorian Yitschaky"/index.html)
7 Minutes read
Sep 04 2024

Optimizing CTR Prediction through Clustering-Based Feature Engineering

With more than 500,000 recommendations per second, Taboola is the world’s leading native advertising platform ...
By [Ofri Tirosh](/content/author/ofri-tirosh/ "Ofri Tirosh"/index.html)
8 Minutes read
May 21 2024

Utilizing LLMs for Localized Recommendations

Do you ever go to a local boutique brewery and buy a Carlsberg? Drive to ...
By [Gali Katz](/content/author/galikatz/ "Gali Katz"/index.html)
10 Minutes read
Mar 25 2024

Real-time Language Sync: Web App to Browser Extension

In previous articles, I went into an efficient implementation of internationalization using react-i18next for browser ...
By [Eduardo Aparicio Cardenes](/content/author/eduardo-aparicio-cardenes/ "Eduardo Aparicio Cardenes"/index.html)
6 Minutes read
Feb 20 2024

Breaking the Scale Barrier – Smarter Test Selection

A build process is a critical procedure triggered by new code changes (Git push). Its ...
By [Shirel Hadad](/content/author/shirel-hadad/ "Shirel Hadad"/index.html)
4 Minutes read
Aug 07 2023