# The Data Advantage Report is here ## From Zero Labels to 85% Accuracy: Our Journey in Conversion Intent Prediction Taboola built an AI model to predict Conversion Intent (CI) without human labels, improving ad ... By [Kai Huang](/content/author/kaihuang/ "Kai Huang - Algorithm Engineer"/index.html) 4 Minutes read Feb 25 2025 ## Collaborative Trial: On Optimizing Recommendation Testing Taboola is responsible for billions of daily recommendations, and we are doing everything we can ... By [Maoz Cohen](/content/author/maozcohen/ "Maoz Cohen"/index.html) 6 Minutes read Jan 14 2025 ## How Taboola Handles Deep Learning Training-Serving Features Discrepancies Introduction In machine learning, one critical challenge is ensuring that the features used during model ... By [Itai Barel](/content/author/itai-barel/ "Itai Barel"/index.html) 7 Minutes read Jan 14 2025 ## Zooming Past the Competition Imagine you’re walking down the street and you see a nice car you’re thinking of ... By [Yoel Zeldes](/content/author/yoelz/ "Yoel Zeldes"/index.html) 4 Minutes read Dec 02 2024 ## Optimizing Ad Space Through Mixing Organic Items In The Open Web Introduction Taboola is the world’s leading native advertising platform, serving thousands of websites with a ... By [Dorian Yitschaky](/content/author/dorian-yitschaky/ "Dorian Yitschaky"/index.html) 7 Minutes read Sep 04 2024 ## Optimizing CTR Prediction through Clustering-Based Feature Engineering With more than 500,000 recommendations per second, Taboola is the world’s leading native advertising platform ... By [Ofri Tirosh](/content/author/ofri-tirosh/ "Ofri Tirosh"/index.html) 8 Minutes read May 21 2024 ## Breaking the Scale Barrier – Smarter Test Selection A build process is a critical procedure triggered by new code changes (Git push). Its ... By [Shirel Hadad](/content/author/shirel-hadad/ "Shirel Hadad"/index.html) 4 Minutes read Aug 07 2023 ## GPU Integration Propels Data Center Efficiency and Cost Savings for Taboola A year ago, we at Taboola kicked off a POC to migrate our Spark workload ... By [Eyal Hirsch](/content/author/eyal-hirsch/ "Eyal Hirsch"/index.html) 10 Minutes read Jun 19 2023 ## Insights From My First Year as Integration & Support Team Lead at Taboola I never saw myself as the managerial type. Probably due to the manager typecast I ... By [Or Prat](/content/author/or-prat/ "Or Prat"/index.html) 4 Minutes read Mar 09 2023 ## Taboola’s shared GPU experience What happens when you set a goal to increase Taboola’s critical data processing path capacity, ... By [Gilad Zamoscinski](/content/author/gilad-zamoscinski/ "Gilad Zamoscinski"/index.html) 7 Minutes read Feb 06 2023 ## Chasing Ghosts Bugs can be annoying most of the time, but if you’re lucky enough (or unlucky, ... By [Tom Sisso](/content/author/tom-sisso/ "Tom Sisso"/index.html) 14 Minutes read Sep 26 2022 ## Surviving Spark Upgrade in Production Going to upgrade your data pipeline to Spark3? Read about the issues we encountered while ... By [Keren Corsia](/content/author/keren-corsia/ "Keren Corsia"/index.html) 11 Minutes read Aug 08 2022