The Data Advantage Report is here

From Zero Labels to 85% Accuracy: Our Journey in Conversion Intent Prediction

Taboola built an AI model to predict Conversion Intent (CI) without human labels, improving ad ...

By [Kai Huang](/content/author/kaihuang/ "Kai Huang - Algorithm Engineer"/index.html)
4 Minutes read
Feb 25 2025

Collaborative Trial: On Optimizing Recommendation Testing

Taboola is responsible for billions of daily recommendations, and we are doing everything we can ...

By [Maoz Cohen](/content/author/maozcohen/ "Maoz Cohen"/index.html)
6 Minutes read
Jan 14 2025

How Taboola Handles Deep Learning Training-Serving Features Discrepancies

Introduction In machine learning, one critical challenge is ensuring that the features used during model ...

By [Itai Barel](/content/author/itai-barel/ "Itai Barel"/index.html)
7 Minutes read
Jan 14 2025

Zooming Past the Competition

Imagine you’re walking down the street and you see a nice car you’re thinking of ...

By [Yoel Zeldes](/content/author/yoelz/ "Yoel Zeldes"/index.html)
4 Minutes read
Dec 02 2024

Optimizing Ad Space Through Mixing Organic Items In The Open Web

Introduction Taboola is the world’s leading native advertising platform, serving thousands of websites with a ...

By [Dorian Yitschaky](/content/author/dorian-yitschaky/ "Dorian Yitschaky"/index.html)
7 Minutes read
Sep 04 2024

Optimizing CTR Prediction through Clustering-Based Feature Engineering

With more than 500,000 recommendations per second, Taboola is the world’s leading native advertising platform ...

By [Ofri Tirosh](/content/author/ofri-tirosh/ "Ofri Tirosh"/index.html)
8 Minutes read
May 21 2024

Breaking the Scale Barrier – Smarter Test Selection

A build process is a critical procedure triggered by new code changes (Git push). Its ...

By [Shirel Hadad](/content/author/shirel-hadad/ "Shirel Hadad"/index.html)
4 Minutes read
Aug 07 2023

GPU Integration Propels Data Center Efficiency and Cost Savings for Taboola

A year ago, we at Taboola kicked off a POC to migrate our Spark workload ...

By [Eyal Hirsch](/content/author/eyal-hirsch/ "Eyal Hirsch"/index.html)
10 Minutes read
Jun 19 2023

Insights From My First Year as Integration & Support Team Lead at Taboola

I never saw myself as the managerial type. Probably due to the manager typecast I ...

By [Or Prat](/content/author/or-prat/ "Or Prat"/index.html)
4 Minutes read
Mar 09 2023

Taboola’s shared GPU experience

What happens when you set a goal to increase Taboola’s critical data processing path capacity, ...

By [Gilad Zamoscinski](/content/author/gilad-zamoscinski/ "Gilad Zamoscinski"/index.html)
7 Minutes read
Feb 06 2023

Chasing Ghosts

Bugs can be annoying most of the time, but if you’re lucky enough (or unlucky, ...

By [Tom Sisso](/content/author/tom-sisso/ "Tom Sisso"/index.html)
14 Minutes read
Sep 26 2022

Surviving Spark Upgrade in Production

Going to upgrade your data pipeline to Spark3? Read about the issues we encountered while ...

By [Keren Corsia](/content/author/keren-corsia/ "Keren Corsia"/index.html)
11 Minutes read
Aug 08 2022